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UID:onejoy-event-69116@onejoy
DTSTAMP:20261015T023248Z
DTSTART:20261015T043000Z
DTEND:20261015T063000Z
SUMMARY:Who Are We Building For? Product and Sales on ICP and UVP
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DESCRIPTION:Sales says Product isn't building what customers need. Product says Sales is promising features that don't exist. Both may be right\, and both may be missing the real problem: they're trying to understand the customer separately.\n\nIn this session\, Ren will draw on 30 years in tech sales to show why your Ideal Customer Profile (ICP) and Unique Value Proposition (UVP) work best when Product and Sales develop them together. Strategy should start with the market opportunity and the client\, not with p\nhttps://onejoy.io/event/69116
URL:https://onejoy.io/event/69116
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