Beyond Prompting: Strategic Media Planning and Brand Storytelling with AI

About this event

About this Event - Physical Event but needs pre-registration to attend Although this is a physical event, the registration link is available to attendees from the event page ONLY after they RSVP. Move beyond basic AI prompting and discover how to use AI as a strategic thinking partner. This session guides participants through using structured dialogue with AI to uncover audience motivations, challenge assumptions and develop stronger media strategies and brand narratives. Level: Intermediate Key Takeaways • Learn how to use AI as a strategic collaborator rather than just a content generator • Discover techniques for using AI to uncover audience motivations and refine creative ideas • Apply structured prompting strategies to strengthen media planning and brand storytelling • Walk away with a practical framework for integrating AI into your strategic communications workflow Talk conducted by Coach Eugene Macarius