Business Foundations: Marketing & Sales

About this event

Marketing and sales are closely connected, but they are not the same thing. Understanding the difference, and knowing how the two work together, can help you make better decisions about how you promote your business, reach your audience and convert genuine interest into customers. This practical session breaks down marketing and sales into simple, easy-to-understand concepts, helping you understand the different approaches available and how they can work together within a business. What you will learn • How marketing and sales differ. • What marketing actually is. • Different types of marketing and how they can be used. • What sales actually is. • Practical sales techniques. • How marketing and sales work together. • The customer journey, from becoming aware of a business through to making a purchase. • We will then apply these concepts to a real business example, showing how marketing and sales can work together in practice. What you will leave with You will leave with a clearer understanding of how marketing and sales work, the different options available to your business and how they can work together throughout the customer journey. You will also have a clearer idea of what you could do next to improve how your business reaches potential customers and turns interest into sales. Who is this for? This event is designed for aspiring and early-stage business owners who want to understand marketing and sales, explore their options and take more informed steps towards reaching customers and generating sales. Ready to build stronger foundations for your business? Book your place today. You must be 18 years or older to attend. About the host Michelle Wright is a Business Consultant and founder of MWCanHelp, supporting aspiring and early-stage business owners with practical guidance, business consultations, coaching and educational events. Connect with Michelle on LinkedIn: www.linkedin.com/in/mcanhelp What Are Others Saying “I thoroughly enjoyed the Business Foundations event series with Michelle. She is incredibly knowledgeable and generously shares a wealth of practical insights, real-life experiences, and actionable advice throughout the programme. Each session was engaging, inspiring, and packed with valuable information. The Q&A sessions were especially helpful, and I came away with a clear, practical blueprint for building strong business foundations that I can confidently apply to my own business. What stood out most was Michelle’s energy, authenticity, and genuine passion for helping others succeed. Her depth of knowledge, experience, and wisdom is evident, yet she shares everything so openly, with no gatekeeping. It truly felt like she wanted everyone in the room to succeed. I found myself eagerly looking forward to every session, constantly taking notes, and leaving each one feeling motivated and inspired. I’m so grateful to have been part of the series and would highly recommend it to anyone looking to build or grow a business with confidence." \- Irina