[Venture Park] Growth by Choice(Oct 15 (Thu))

About this event

💡 Registration｜https://luma.com/venturepark This session will be conducted in English. \*Real-time Korean-English Translation Provided ​✨ What choices lead to real growth? ​One built a career at Netflix, Meta, and TikTok, helped K-brands expand into the U.S., and now leads the growth of a K-beauty brand herself. The other came from finance, entered the unfamiliar world of used trucks, and transformed inefficiencies in a traditional industry through a new way of doing business. ​Through two very different journeys, discover what makes people and brands worth choosing—and how to uncover real problems and turn them into businesses. ​Venture Park, SVC Seoul’s startup networking event, invites you to “Growth by Choice.” ​🎤 [Talk 1] What Makes It Worth Choosing ​Join Sora Lee, Co-Founder & CEO of JIYU, who built a 15-year career across Netflix, Meta, and TikTok, helped K-brands expand into the U.S., and now leads a K-beauty brand herself. ​From building her career at global tech companies to helping Korean brands navigate the U.S. market—and ultimately stepping into the role of a brand leader herself—she shares what she has learned across careers, brands, and markets. ​Explore what makes certain people and brands stand out, earn trust, and ultimately get chosen. ​🥪 [Break & Networking] Connect Over Food and Conversation ​Take a 30-minute break after the first session to enjoy sandwiches and refreshments while meeting fellow participants. ​Share thoughts from the talk, introduce what you’re working on, and make new connections in a relaxed setting. ​🚚 [Talk 2] Finding Real Problems in Traditional Industries ​How does someone with no background in trucking discover a business opportunity in a long-established industry? ​Hyein Jung, CEO of iTRUCK, started her career in finance before entering the unfamiliar used-truck market. By learning the industry firsthand and listening to customers, she uncovered inefficiencies in the traditional transaction process—and built a business designed to solve them in a new way. ​From understanding an unfamiliar industry to identifying real customer pain points and making an established market work more efficiently, hear a founder’s firsthand journey of turning problems into business opportunities. ​Discover why finding the right problem to solve can matter more than simply coming up with a new idea. ​🤝 [Networking] Turn Fresh Insights into New Connections ​After the talks, stay for optional networking with startup founders, professionals, investors, and members of the startup ecosystem. ​Exchange experiences and ideas, meet people facing similar challenges, and explore new opportunities to collaborate. ​Networking is optional and open to anyone who wishes to join. ​ ​💡 Who Should Attend? • ​Professionals looking to differentiate themselves and their expertise • ​Founders and professionals building brands that customers choose • ​Entrepreneurs looking to uncover real customer problems and new market opportunities • ​Startup professionals interested in the U.S. market and the global expansion of K-brands • ​Anyone looking to connect with founders and professionals across different industries ​📅 Date & Time｜Oct 15\, 2026 \(Thu\) \| 5:00–8:00 PM 📍 Venue｜SVC Seoul, 2F Networking Hall, 136 Yanghwa-ro, Mapo-gu, Seoul 👥 Open to｜Korean and international startups and startup ecosystem professionals 🎟 Admission｜Free , Sandwiches provided 💡 Registration｜https://luma.com/venturepark ​👇 Discover how different choices can lead to growth—and make new connections along the way! ​\* Contact｜[email protected] ​*This event will include photo and video recording. Recorded materials may be used for event documentation and promotional purposes.* ​ See you at Venture Park!