Symptoms First, Cures Later

About this event

Your content is being consumed and your customers' queries answered on your behalf by AI tools you don't control. What can you do about it, and where should you start? In this talk, Mj, Amy, and Ruth will share a fictionalized case study, based on real client work, that demonstrates the iterative, experimental approach they used to understand where limited effort might deliver the biggest return in a large and complex content ecosystem. They'll walk through practical, replicable methods for: • Diagnosing how your content performs in AI tools today • Understanding what's driving the problems underneath • Mapping where the risk and value are highest ‍About our speakers Good People (https://www.wearegoodpeople.nz/) is a small digital agency, specializing in digital strategy, UX, and human-centred design. Its recent work includes designing an AI-driven content strategy program, producing evidence that now informs strategic decisions at board level — led by Marijke (Mj) Preston and Amy Stoks, in collaboration with Ruth & Co. (https://ruthandco.nz/) and three other experts. Marijke (Mj) Preston (https://www.linkedin.com/in/marijke-preston/) is a strategist and program manager with 20 years' experience in the design industry. She specializes in helping organizations implement digital strategies through people-led processes and building capability in digital teams across government and corporate sectors. Amy Stoks (https://www.linkedin.com/in/amystoks/) is a digital strategist with 20 years' experience in content and user experience design across New Zealand and the UK. She specializes in user research and insight-driven content strategy for complex, information-heavy websites, and has presented at UXNZ and contributed to books and podcasts on content design and UX. Ruth Hendry (https://www.linkedin.com/in/ruth-hendry) runs Ruth & Co., a content consultancy based in Te Whanganui-a-Tara Wellington, New Zealand. Ruth has been making digital products for over 18 years, working with organizations such as Victoria University, Te Papa, Auckland Transport, Air New Zealand, TSB, and the Department of Conservation (New Zealand).