Lightning talks

About this event

Three speakers. 10 minutes each. A taster of fresh ideas across content. Content design + research ops = a match made in data Freya Jones – Content strategy & design lead Freya is a Melbourne-based content designer, strategist, music lover and film enthusiast. Freya has shaped content strategy, design and digital communications across insurance, travel, health, and state and local government agencies throughout the past 10 years. She loves the challenge of saying a lot with only a few words, testing content and being data-led in all decisions. Building a Team Brain: One source of truth for people and AI Lauren Basser – Senior Product Designer, Design Systems @ Netwealth Lauren has spent 10+ years untangling complex product ecosystems through craft, clarity, and a systems mindset. She uses emerging technologies to build people-first products, and believes the best work comes from strong cross-functional partnerships. Say it once: Using AI to find duplicate content at scale Ruth Hendry – Ruth & Co Ruth has made digital products for over 18 years, working with clients like Air New Zealand, Massey University and government. She runs Ruth and Co in Wellington, New Zealand, helping businesses treat content as a strategic asset. She pairs advice and guidance with hands-on delivery to help teams make good content decisions, take action, and set themselves up for success.