MarTech London: Building an Experimentation Practice That Delivers Value

About this event

How do you build an experimentation practice that delivers value today and prepares your business for what comes next? Join us at MarTech London on the 19th of November to hear from Stuart Clare of The AA and Barry Lennon of VodafoneThree UK, exploring how to build a strong experimentation practice, prepare for personalisation and improve confidence in the data behind digital decisions. Stuart will share his perspective on bringing teams together, building support for experimentation, and making testing part of everyday decision-making. Drawing on experience from The AA, adidas and Vistaprint, he’ll explore how customer insight and experimentation can improve customer experiences and drive business growth. He’ll also discuss how AI is changing the landscape and what that means for organisations taking their next steps towards personalisation. Barry will explore quality assurance (QA) for digital analytics and experimentation, the implications of data quality issues and practical lessons from implementation. He’ll also discuss how automation can support QA, helping teams identify issues and build greater confidence in their measurement. Join fellow marketing, digital and MarTech leaders for practical insights, questions and discussion with time to connect over drinks and nibbles. About Our Speakers Stuart Clare Senior Manager Digital Trading, Optimisation & Personalisation, The AA Stuart Clare is a digital marketing and optimisation leader at The AA, where he leads a team of trading and optimisation managers focused on driving business growth across digital channels. He brings more than 15 years’ experience in digital marketing, experimentation and personalisation, with previous roles at adidas, Vistaprint and Shop Direct. His work centres on turning customer and commercial insight into better experiences and measurable business value through CRO, testing and personalisation. Connect with Stuart on LinkedIn (https://www.linkedin.com/in/stuart-clare-75637429/) Barry Lennon Lead Implementation Consultant, VodafoneThree UK Barry Lennon is Lead Implementation Consultant at VodafoneThree UK, where his work focuses on data collection for digital analytics and customer data platforms, and integrating analytics data with internal and third-party systems. He brings experience from Three UK, Dyson and Nationwide Building Society across analytics implementation and technical analysis. Barry is also co-founder of Blue Goose, which focuses on automated data-layer QA and tracking validation. Connect with Barry on LinkedIn (https://www.linkedin.com/in/barrylennon/)