2026 in AI Search: What Actually Changed for Marketers

About this event

2026 was the year search stopped being just search. AI Overviews expanded, more answers ended without a click, and buyers started asking ChatGPT and Gemini before Google. This online session cuts through the noise: what actually changed, what didn't, and what marketing leaders should do before planning 2027. How to join: RSVP here, then register on Luma to get the joining link and the recording. What we will cover • The real shifts in 2026: AI Overviews, zero-click search and AI assistants as a discovery channel • What happened to organic traffic, and why it is not the whole story • How to measure visibility inside AI answers ("share of answer") • Three questions to answer before you set your 2027 search budget Agenda (45 minutes) • 5 min: Why this matters now • 20 min: The 2026 shifts, with data • 20 min: Open Q&A Who should attend CMOs, VPs and directors of marketing, heads of digital, SEO and content leaders at mid-size and enterprise companies. Can't make it live? Register anyway and we will send the recording. No sales pitches.